A Look Back: NYC’s Most Popular Cocktails of 2024
As 2024 comes to a close, it’s time to reflect on the year’s most beloved drinks that dominated NYC’s vibrant cocktail scene. From reinvigorated classics to innovative creations, 2024 was all about bold flavors, creative twists, and a nod to timeless favorites. Here’s a look back at the cocktails that defined the year in New York City.
1. The Reign of the Espresso Martini
If one drink claimed the crown for 2024, it was the Espresso Martini. This classic cocktail saw a major resurgence, offering the perfect mix of caffeine and indulgence for both early evening aperitifs and late-night pick-me-ups.
Why It Was Popular:
The rise of coffee culture paired with the city’s obsession with sleek, Instagram-worthy drinks.
Creative variations, such as the “Salted Caramel Espresso Martini” or “Cold Brew Martini,” elevated the cocktail to new heights.
Where to Sip It:
Dante in Greenwich Village, known for its Espresso Martini topped with a light foam and three coffee beans.
Death & Co. in the East Village, offering a cold brew-infused version that’s rich and refreshing.
2. Creative Takes on the Negroni
The Negroni—a classic Italian cocktail—continued to captivate NYC drinkers in 2024. This year, bartenders leaned into creative riffs, showcasing the cocktail’s versatility.
Fan-Favorite Variations:
The Mezcal Negroni: Replacing gin with smoky mezcal for a bolder, more complex flavor.
White Negroni: A lighter version featuring gin, Lillet Blanc, and Suze, perfect for those seeking a citrus-forward alternative.
Why It Was Popular:
Its perfect balance of bitter, sweet, and boozy appeals to seasoned cocktail enthusiasts, while its adaptability allows for endless innovation.
Where to Sip It:
Attaboy on the Lower East Side, where the bartenders create bespoke variations tailored to your preferences.
Amor y Amargo, a bitters-focused bar in the East Village, perfect for Negroni aficionados.
3. Tequila Takes the Spotlight
Tequila cemented its place as NYC’s spirit of choice in 2024, with reposado and añejo varieties becoming the base for sophisticated winter cocktails.
Trending Drinks:
Smoked Pineapple Margarita: A smoky twist on the classic, featuring reposado tequila, grilled pineapple, and a touch of mezcal.
Tequila Old Fashioned: A smooth blend of añejo tequila, agave nectar, and bitters, offering a modern take on a timeless drink.
Why It Was Popular:
Tequila’s versatility and premium offerings appealed to drinkers seeking depth and complexity. Additionally, its association with wellness trends—thanks to its low-sugar profile—helped bolster its popularity.
Where to Sip It:
The Dead Rabbit in the Financial District, known for its tequila-laced cocktails with a winter twist.
Sweetbriar, which paired reposado cocktails with its wood-fired menu, elevating the tequila experience.
4. Tropical Escapes with Tiki-Inspired Cocktails
As city dwellers sought an escape from the daily grind, tiki-inspired drinks brought the beach to the bar.
Standouts:
Mai Tai 2.0: Featuring aged rum, orgeat syrup, and a splash of passionfruit for a tropical upgrade.
Jungle Bird: A bitter-sweet concoction of rum, Campari, and pineapple juice that balanced indulgence with sophistication.
Where to Sip It:
The Polynesian in Hell’s Kitchen, a tiki haven with expertly crafted drinks and a retro vibe.
Mother of Pearl in the East Village, known for its whimsical presentation and tropical flavors.
5. Low-ABV and Non-Alcoholic Cocktails
2024 also saw a surge in demand for low-ABV (alcohol by volume) and zero-proof cocktails, catering to those seeking a lighter or alcohol-free drinking experience without sacrificing flavor.
Fan Favorites:
Aperol Spritz Variations: Lighter spins on the classic spritz featuring seasonal fruits and herbs.
Zero-Proof Negroni: A well-balanced mix of non-alcoholic spirits with bold bitter notes.
Why It Was Popular:
As wellness trends and mindful drinking gained traction, bars embraced non-alcoholic spirits and creative mixes to appeal to a broader audience.
Where to Sip It:
Sans Bar pop-ups across NYC, specializing in zero-proof cocktails that rival their boozy counterparts.
Existing Conditions in Greenwich Village, which offered a menu of low-ABV and alcohol-free options with inventive flavors.
The Trends That Defined 2024
Bold Flavors: Smoky, bitter, and spiced profiles took center stage.
Premium Spirits: From top-shelf tequila to aged rums, drinkers gravitated toward high-quality ingredients.
Seasonal Creativity: Bartenders leaned into seasonal flavors, ensuring menus stayed fresh and exciting throughout the year.
What’s Next for 2025?
As 2024 approaches, expect the cocktail scene to continue evolving, with sustainability, hyper-local ingredients, and innovative techniques shaping what’s in your glass.
For those inspired by the trends of 2023, join us on January 9th, 2025, for our Art of the Cocktail: Reposado Tequila class. Craft your own tequila-based winter drinks and explore the bold flavors that defined this year. Tickets are available now—don’t miss your chance to raise a glass to the new year in style.
