Where to Find the Best Happy Hours in NYC for Cocktail Lovers
Happy hour in New York City is more than just a time to unwind—it’s a cherished ritual. For cocktail enthusiasts, it’s also the perfect opportunity to sample creative, expertly crafted drinks at a fraction of the price. While many happy hours focus on beer and wine, a growing number of bars are offering unique deals for cocktail lovers who want to explore inventive flavors and techniques without breaking the bank.
Here’s a guide to the best happy hours in NYC that cater to the cocktail crowd, including the upscale offerings at Sweetbriar.
1. Sweetbriar
Location: 120 East 28th Street, NoMad
Sweetbriar is known for its wood-fired cuisine and sophisticated cocktails, making it a standout choice for happy hour. The bar team crafts seasonal drinks with fresh ingredients and bold flavors, providing a luxurious yet approachable experience.
Happy Hour Highlights:
Creative cocktails that rotate seasonally, featuring fresh fruits, herbs, and house-made syrups.
Elegant small bites, perfect for pairing with drinks.
What to Try:
Maple Whiskey Sour: A cozy, autumn-inspired twist on the classic.
Cranberry Gin Fizz: Light, tart, and perfect for the season.
Why It Stands Out: Sweetbriar’s happy hour is ideal for those looking to relax in a chic atmosphere while sipping on elevated cocktails and enjoying upscale bites.
2. Dear Irving
Location: 55 Irving Place, Gramercy
This time-travel-themed bar is known for its stunning decor and expertly crafted cocktails. During happy hour, you can enjoy high-quality drinks in a glamorous setting.
Happy Hour Highlights:
Discounted signature cocktails, featuring unique flavor combinations.
A curated list of small plates and snacks to accompany your drink.
What to Try:
Sazerac: A classic with a perfectly balanced rye base.
Aviation: A bright, floral cocktail with a touch of violet.
Why It Stands Out: Dear Irving’s happy hour provides a touch of vintage elegance, ideal for a sophisticated after-work gathering.
3. The Dead Rabbit
Location: 30 Water Street, Financial District
This multi-award-winning bar offers an Irish-inspired take on mixology, with happy hour deals that showcase their creative menu.
Happy Hour Highlights:
Reduced prices on signature cocktails in the taproom.
Unique combinations of Irish whiskey and unexpected flavors.
What to Try:
Irish Coffee: A warm, creamy drink with a perfectly whipped top.
Pineapple Old Fashioned: A tropical twist on the classic cocktail.
Why It Stands Out: The Dead Rabbit combines a cozy pub atmosphere with cocktail innovation, making it a must-visit during happy hour.
4. Bar Goto
Location: 245 Eldridge Street, Lower East Side
Bar Goto brings Japanese-inspired elegance to the Lower East Side, offering cocktails that are as visually stunning as they are delicious.
Happy Hour Highlights:
Discounted signature cocktails with delicate, complex flavors.
Specials on Japanese bar snacks, including miso wings and okonomiyaki.
What to Try:
Sakura Martini: A floral, cherry blossom-inspired cocktail.
Matcha Sour: Earthy, creamy, and wonderfully balanced.
Why It Stands Out: Bar Goto’s happy hour is perfect for those seeking unique cocktails in a tranquil, minimalist setting.
5. Pegu Club
Location: 77 West Houston Street, SoHo
A trailblazer in the craft cocktail scene, Pegu Club’s happy hour offers a chance to explore classic and contemporary drinks in an intimate setting.
Happy Hour Highlights:
Signature cocktails at reduced prices, showcasing fresh ingredients and premium spirits.
An atmosphere that’s both relaxed and refined.
What to Try:
Pegu Club Cocktail: The namesake drink, featuring gin, bitters, and citrus.
Rum Punch: A tropical favorite with a sophisticated twist.
Why It Stands Out: Pegu Club’s happy hour is a chance to experience one of NYC’s cocktail institutions without the usual price tag.
Elevate Your Happy Hour Game
NYC’s happy hour scene is a playground for cocktail enthusiasts, offering everything from classic favorites to bold, innovative creations. Whether you’re looking for a cozy spot to unwind or a chic bar to impress your friends, these venues promise quality drinks and an unforgettable experience.
For your next event or private gathering, take the stress out of hosting by booking Art of the Cocktail mixologists. Our team of professionals will craft a bespoke menu of cocktails tailored to your preferences, ensuring your guests enjoy a happy hour they won’t forget.
